Advertising: Music's New Radio Panel



Mike Curb College of Music Thu, Apr 24, 2014 11:00 AM


Advertising: Music's New Radio - It wasn't long ago when licensing music for ads was "selling out." It's now a highly sought-after prize that can be financially lucrative and the breakout tool in launching a career or song.

Industry experts in advertising and branding JT Griffith (Nike/in-house music supervisor), David Rockwood (GSD&M ad agency/VP, music supervisor-Zales, Southwest, PGA Tour), Aaron Mercer (Wool & Tusk/partner, music supervisor and artist partnerships-BMW, Oreo, National), Sam Walsh (Executive Producer, Team One - Lexus, Ritz Carlton, Haagen Dazs), Craig Currier (peermusic) and recording artist Kyle Andrews will share what works, why, and how artists and music providers can get in on the action.

Moderated by Jim Scherer (Whizbang Music Licensing).


Please also see Song Stories on April 25th at 11 a.m. & Advertising: Music's New Radio April 24th at 11 a.m.